Web terminology can be baffling. In fact, I have a sneaky suspicion that those in the know like to make it as baffling as they can, in a sort of “let’s make ourselves sound really clever by using incomprehensible language” type style.

In case you still count yourself amongst the baffled, here are a few definitions. You have my permission to drop these into conversation at drinks parties or business lunches, but don’t blame me if you suddenly find yourself on your own...

Page impressions (sometimes known as Page views) – how many times a particular page of an website has been viewed.

Unique users – in simple terms, this measures the numbers of individual computers which have visited the site within a given period.

Web analytics – this is the collection, analysis and reporting of data in order to understand more about internet usage. For example, data may be used to review a visitor’s journey once they visit a website - how long they spent on a particular page, how many pages they visited, etc.

Pay per click campaigns – this is a method of advertising on search engines (such as Google), whereby the advertiser only pays when a user actually clicks on their advertisement. The advertiser bids for particular search terms, which are more or less expensive depending on their popularity.

Search engine optimisation –analysing the way search engines such as Google rank their search results, and attempting to improve your position within the rankings (as more people are likely to click on a link at the top of the results than one three pages down).

If you’d like to know more about the specifics of recruitment advertising on the internet, drop me an email via the contact page. I promise not to baffle!