case studies

Royal West Sussex NHS Trust has a great offering; a positive and supportive culture, excellent learning & development opportunities and an outstanding coastal location. But in a crowded marketplace, with skills shortages in some key areas, it’s important their message gets across to the target audience in a succinct and appealing manner. download the PDF [802Kb]

We are working with West Kent College to reduce their overall recruitment spend by improving the calibre of responses, trying new approaches where relevant and cutting down on the use of recruitment consultancies for specialist roles. Our approach has included taking a brief on each role to produce more targeted and effective copy, and using smaller “signpost” advertisements in targeted print media, together with online options such as listings and banners, all directing traffic to the West Kent College website. download the PDF [135Kb]

Founded in 1984, CfA is the UK’s longest established executive search consultancy specialising in the charity and not-for-profit sector. JPW works closely with CfA in many aspects of its service including building a bespoke website with consultant profiles, current vacancies, online application form and a content management system which allows CfA to upload jobs and news stories directly to the site. Other projects include advertising roles for senior charity appointments both online and offline, employer branding, and producing stationery and exhibition materials. download the PDF [947Kb]

The Council of Europe is a political organisation with 47 member states, which seeks to develop throughout Europe common and democratic principles based on the European Convention on Human Rights. Based in Strasbourg, the Council of Europe recruits legal professionals, scientific roles, IT and support functions, across all of its member states. We advertise these roles in a variety of languages, and in the major online, trade, national and regional media across Europe. download the PDF [218Kb]

Harridge Executive Search works with well-known global brands to source sales, marketing and management professionals. No two assignments are alike, and it’s our job to quickly capture the flavour of the role and culture of the organisation in both the copy style and the branding of the advertisements. Response rates online are improved with the targeted use of animated buttons and banners. download the PDF [983Kb]

Providing interim management and executive recruitment services, Archer Mathieson are specialists in the key functions of finance, human resources, IT and procurement & supply chain. We support their marketing in a number of key areas including on and offline recruitment advertising, branding of merchandise for corporate gifts, internal office signage and employee handbooks. download the PDF [1278Kb]

Channing Hammond is an independent consultancy working with both the not for profit and private sectors. Many of their advertised roles are for Housing Association clients and individual creative concepts are produced for each client/campaign. Other projects include briefing papers for each role, exhibition materials and design to print. download the PDF [1098Kb]

A charity employing over 1,500 people, mcch works with people who have a learning disability, autism or mental illness, supporting them to lead full and valued lives. With limited budgets available for recruitment, our job is to reach out to candidates who would like to make that valuable difference to people’s lives, in as cost effective and targeted a manner as possible. download the PDF [546Kb]